Animated Video Production

If you already have a stellar web design, eye-catching graphics, and great content then why do you also need animated videos? For starters – people just like them. Reading can sometimes feel like a chore, whereas videos are enjoyable and easy. Attention spans are decreasing and many busy visitors won’t take the time to read written content; however, graphics are able to convey so much and what might take several paragraphs to explain in text is often summed up in sixty seconds or less through video.

Over 68% of internet audience members are video viewers* and this number is rising steadily year after year. This trend means folks are looking for videos, they enjoy watching them, they expect to find one when they visit your website, and if you ignore this demand you are missing out on a major marketing opportunity. Visitors will take about seven seconds to decide whether to remain on your site or click away, and a fun-looking animation will motivate guests to stay and find out more.

Besides the fact that online users appreciate having a video option, studies indicate many people comprehend and retain information better when received in a video format. This is because it engages both their eyes and ears for a truly memorable presentation. Having such a powerful medium for relaying information to consumers results in increased brand awareness and ultimately more conversions.

By linking your animations to social networking sites, guests can easily “like” or “+1” them to others, which gives you the potential to reach unlimited amounts of online users. Sure, web users can share ordinary text content, but how many times have you heard of an article or blog post going viral? Probably, not too often. There’s just something about videos that make people want to tell their friends.

Also, you can use your video in more places than just your website. Post it on YouTube, email it to your subscribers, show it to prospective clients, or keep it on your mobile device to show on a whim to anyone.