Search Engine Optimization
Search Engine Optimization (SEO) involves a range of tactics and is difficult to sum up in a single sentence, but put simply, it encompasses all the processes that serve to drive quality online search traffic to a website. The strategies used vary from targeting the right keywords to social bookmarking, and the methods are increasingly becoming more intertwined with businesses' overall marketing campaign.
High Rankings in Search Engines is Important
For most businesses to succeed, you'll need an online presence. Since more and more people are researching businesses through search engines, this statement applies both to online and brick and mortar establishments. However, with the unfathomable numbers of websites on the web, it takes more than just creating a site to ensure it gets noticed. Having the right Fort Collins search engine optimization strategy is a vital plan when building a business' lead source.
SEO can help provide your brand with visibility by getting your paged highly ranked on search engine results pages (SERPs). Consumers are more likely to click on listings near the top of the first page, and securing such a desirable spot virtually guarantees a boost in your site's traffic.
Why Worry About Search Rankings?
It'll Help Your Business Compete
Even if you’re not worried about SEO, there’s no question that at least some of your competitors are, and with over 90% of customers inquiring about products online before buying, not participating in SEO is basically handing over sales to your rivals. On the other hand, by utilizing SEO you are putting the battle back on an even playing field, and with the proper expertise, you can even rise above the competition.
Online Sales and Lead Generation is Steadily Rising
Online shopping and inquiries for services are growing more popular every year, which is great news for eCommerce stores, service related business and SaaS operations. But again, this is only beneficial if people can find you. If you want a piece of the pie, then a solid SEO strategy is an absolute must.
We Will Rank Your Pages High in Search Engines
We find SEO is most successful when practiced with a holistic approach. Meaning, our SEO team doesn’t work in isolation, but also cooperates with the marketing and developing departments to devise comprehensive tactics focused on both traffic and conversions.
Attracting visitors to your site is an important step, yet it offers little benefit to your business if no one is taking any action once they get there. We help your business entice quality visitors (those who are genuinely interested in your products and services) by first talking with you to get a clear vision of your business’ objectives. After we understand the direction of your brand and your level of competition, we begin thoroughly researching trends in your target market. Through this procedure we uncover the optimal keywords for your site based on what real customers are searching, and we don’t move forward in the process until your site is up to par with our strict optimization standards.
All of your site’s content is designed around our market findings, which ensures not only high rankings, but also favorable consumer impressions. Once the website has a solid SEO foundation, we begin the complex progression of long term Fort Collins search engine optimization through link building and continual analytics and study.
Some optimization companies focus entirely on rankings and traffic and forget that a businesses’ ultimate goal is conversions. While these companies allow SEO to dictate their online strategies, we let sound research and an overarching marketing plan drive our SEO.Free Consultation and Strategy Plan