Why Use Magento for eCommerce?
You have many choices when it comes to your website’s eCommerce platform, but Magento stands out above all others because of its ease of use, flexibility, and impressive features. These qualities have made it one of the most popular eCommerce systems, which is steadily surpassing former favorites. Are you looking for specific ways Magento can help your business? Here are some of its best qualities:
It’s Open-Source
Magento is free to use and since it is open-source you have design flexibility that simply isn’t available with other eCommerce platforms. This allows you to do more, invest less, and ultimately increase your profits.
Smooth Integration
All eCommerce sites rely on a variety of other online services to make their shops successful and Magento integrates seamlessly with the most popular third-party sites including:
- WordPress
- SalesForce.com
- Constant Contact
- Authorize.net
- PayPal
- FedEx
- UPS
Run Multiple Stores at Once
Many eCommerce providers only allow you to operate a single store at a time, but Magento gives you the ability to manage multiple stores using the same interface and with all your information and analytics on the same administration panel.
Tons of Features
What draws many to Magento is that it has all the same benefits of other platforms, but also includes literally hundreds of other useful extras. And because it is open source and incredibly popular, new functionalities are being designed all the time. Some of the most favorite Magento features are:
- Built-in SEO
- Product, catalog, and order management (inventory, imports/exports, order creation, invoices, shipments)
- Sales Tracking
- Compatible with international currencies
- Equipped with online marketing tools (coupons, discounts, promotions,etc.)
- Shipping and region-based sales tax calculators
- Shopper wishlists
Designs and Themes Easily Modified
With Magento you can have a truly unique shop and are not limited to a specific template. You can change the graphics, text, layout, and other elements much in the same way you customize a traditional website. Have your web designer build you a custom site.
Constant Improvements
Magento is widely recognized as one of the most innovative eCommmerce sites, and because it’s open source, you’ll continually benefit from updates provided by a world of web designers. This means ever-increasing functionality, faster bug fixes, and assistance from the system’s many users.
Analytics and Reporting
This feature is incorporated with Google Analytics and gives you invaluable information such as page views, commerce tracking, and details related to abandoned shopping carts. With this tool you can quickly get insight into your customer’s interests and demands. Additionally, you can save customer account history for future retrieval and even connect with your clients through built-in email, RSS feeds, and newsletters.
User-Friendly Shopping
Magento’s intuitive design means customers can navigate your site easily and use the included filter tool to quickly find exactly what they need. Visitors can view multiple images of products, read reviews, and compare items before making a purchase; and consumers who feel informed are more likely to shop on your site repeatedly.
Don’t underestimate the power of a top-notch eCommerce site; after all, your online shop is competing in a worldwide marketplace. By using Magento your site will look and function professionally and evolve with the latest innovations.
